5 reasons Social Media and Internet Marketing should NOT be replacing or overtaking other media purchases

1. Human beings are NOT ONE DIMENSIONAL – they see marketing messages from many different mediums EVERY MINUTE
2. Try as we might with survey’s and surveillance, humans CAN NOT recall exactly where they saw or heard a marketing message
3. The data collected by every website and Social Media Network is only a HISTORY OF THE PAST
4. The data CAN NOT predict the future since it cannot extrapolate consumer experience
5. The data collected DOES NOT know where the consumer is in the buying cycle

Tags | internet marketing, Internet marketing taking over TV, Social Media marketing