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“Branding tends to ‘git the cow’s attention.” ~¬†Cowboy Wisdom

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In Branding
Cowboy Wisdom
Social Media

By Arengee

5 reasons Social Media and Internet Marketing should NOT be replacing or overtaking other media purchases

On 20, Jan 2014 | In Branding, Cowboy Wisdom, Social Media | By Arengee

  1. Human beings are NOT ONE DIMENSIONAL – they see marketing messages from many different mediums EVERY MINUTE
  2. Try as we might with survey’s and surveillance, humans CAN NOT recall exactly where they saw or heard a marketing message
  3. The data collected by every website and Social Media Network is only a HISTORY OF THE PAST
  4. The data CAN NOT predict the future since it cannot extrapolate consumer experience
  5. The data collected DOES NOT know where the consumer is in the buying cycle

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