Branding
5 reasons Social Media and Internet Marketing should NOT be replacing or overtaking other media purchases
On 20, Jan 2014 | In Branding, Cowboy Wisdom, Social Media | By Arengee
- Human beings are NOT ONE DIMENSIONAL – they see marketing messages from many different mediums EVERY MINUTE
- Try as we might with survey’s and surveillance, humans CAN NOT recall exactly where they saw or heard a marketing message
- The data collected by every website and Social Media Network is only a HISTORY OF THE PAST
- The data CAN NOT predict the future since it cannot extrapolate consumer experience
- The data collected DOES NOT know where the consumer is in the buying cycle