When it comes to branding, details matter. For example, completing template items such as dates…

Just got an email from a local business I subscribed to. Not only do they not bother to understand who I am and send me targeted messages, but they obviously are in a great hurry to get messages out.

There were two places in this email template where they were supposed to plug in the current date but didn’t.

Makes you wonder how they run the rest of the business, doesn’t it?