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“Branding tends to ‘git the cow’s attention.” ~ Cowboy Wisdom

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In Branding

By Arengee

VW Beetle Convertible “Ski Mask” commercial brings the concept back to the car, and why you would want to buy one.

On 19, Feb 2013 | In Branding, Inspiring | By Arengee

Unlike the “Get in, get happy” commercial, which I just didn’t get, this spot brings the concept back around to the actual product benefit. We think the media buy also helps bring the spot to a more enlightened audience and helps minimize the bad press the concept might otherwise attract. Nice job.

All-New Volkswagen Beetle Convertible | Ski Mask

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