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In Branding

By Arengee

TV spot for Portsmouth wins Bronze Telly

On 28, Apr 2015 | In Branding | By Arengee

PORTSMOUTH, VA – The Telly Awards has named Portsmouth, Virginia and Arengee as a Bronze winner in the 35th Annual Telly Awards for their piece titled “The Right Side of the River”.  With nearly 12,000 entries from all 50 states and numerous countries, this is truly an honor.

The :60 TV spot opens with So here’s the deal, we’re Portsmouth Virginia. We’re not perfect. What City is? The spot goes on on to highlight welcoming Portsmouth faces and spaces. The spot ends with an invitation: So come take a look. Stay a while. Maybe you’ll decide to stay for good.

“We felt the best way to get everyone’s attention was to take the misperceptions within the community and surrounding area head on. We applaud the City Directors for having the courage to make this statement”, said Arengee President and Creative Sheriff, Jeffrey Ringer.

The spot was concepted, written and directed by Arengee and produced locally by Studio Center. “We brought the copy and concept to our favorite Editor at Studio Center, Steve Strickland, and he brought it to life”, said Jeff Ringer. “He’s a big part of what makes the spot successful.”

The Telly Awards was founded in 1979 and is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and online commercials, video and films.  Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world.

A prestigious judging panel of over 500 accomplished industry professionals, each a past winner of a Silver Telly and a member of The Silver Telly Council, judged the competition, upholding the historical standard of excellence that Telly represents.  The Silver Council evaluated entries to recognize distinction in creative work – entries do not compete against each other – rather entries are judged against a high standard of merit.  Less than 10% of entries are chosen as Winners of the Silver Telly, our highest honor.  Approximately 25% of entries are chosen as Winners of the Bronze Telly.

“The Department of Marketing, Entertainment & Tourism is very excited about having won the Bronze Telly for the Right Side of the River campaign presented by Travel & Tourism”, said Department Director LaVoris Pace. “Increasing awareness, image, and feet-on-the street in Portsmouth are not only strategic initiatives, but also critical success factors that served as the
impetus for the campaign. We have a sincere Passion for Portsmouth, and we are glad that passion resonated with the judges.”

To find out more about the Telly Awards visit their website at

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