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“Branding tends to ‘git the cow’s attention.” ~ Cowboy Wisdom

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Cowboy Wisdom Arengee shares cowboy wisdom's - thoughts and code that have great application to branding and marketing.



In Cowboy Wisdom
Social Media

By Arengee

“The more we think we know the less we actually do” Why $25 billion in media money just went up for grabs.

On 01, Jun 2015 | In Cowboy Wisdom, Social Media | By Arengee

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“I did a quick glance, and I want to read it more in depth later, but have a nagging suspicion that the more we think we know the less we actually do.

“This uber micro targeting we do has another impact too. It avoids communicating with heretofore unknown customers depriving ourselves from growing the brand.”

“Most good brands have as good people as the agency therefore the expertise gap is very narrow. I think the bottom line is with all the new technologies and social media, no one has been able to really break out and change the dynamics of the return on investment.”

Richard Gearhart
Arengee Media Guru

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