The best explanation of “Native Advertising” on the web

I was pretty sure I knew what “Native Advertising” was but couldn’t find a great article with a clear definition, until this morning. Here’s said article: What is native advertising and why do you need it? by Christopher Ratcliff does an excellent job explaining the nuances of “Native Advertising” as well as the pros and cons.

There’s a follow-up article with some very good examples here. Thank you Christopher.

Tags | Native Advertising Explained