VW TV commercial
VW Beetle Convertible “Ski Mask” commercial brings the concept back to the car, and why you would want to buy one.
Unlike the “Get in, get happy” commercial, which I just didn’t get, this spot brings the concept back around to the actual product benefit. We think the media buy also helps bring the spot to a more enlightened audience and helps minimize the bad press the concept might otherwise attract. Nice job.