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Virginia Beach Trolley

17

Jun
2015

In Brainstorming
Branding

By Arengee

Rerouting Virginia Beach Oceanfront Trolleys won’t help Chic’s Beach much, if any.

On 17, Jun 2015 | In Brainstorming, Branding | By Arengee

“We would highly recommend a very specific strategy to ensure Chic’s Beach and the entire Shore Drive corridor can prosper – concentrate on the locals..”

RE: Virginian-Pilot Article – “Trolleys from resort area could help Chic’s Beach lure tourists, group says”

http://hamptonroads.com/2015/06/trolleys-resort-area-could-help-chics-beach-lure-tourists-group-says

There’s a reason tourists jam the beach between Rudee Inlet and 40th street and why the Trolley’s run this route only. It’s where the largest concentration of hotel and parking options. There are scant few accommodation options for out of town guests in the Chic’s Beach area.

If you add to the current route, a Trolley ride from the “Oceanfront” to Chic’s Beach could take about an hour or more, depending on the number of stops and where you catch a ride. On a hot day I’m pretty sure most would find this about as appealing as a sunburn in all the wrong places. Chic’s Beach is also not very pedestrian friendly. Heck, it’s barely bike and car friendly.

Sometimes clients forget to be honest with their customers or patrons, in this case the taxpayers of Virginia Beach. We would highly recommend a very specific strategy to ensure Chic’s Beach and the entire Shore Drive corridor can prosper – concentrate on the locals who, for the most part, stay clear of the Oceanfront between Memorial Day and Labor Day. Marketing themselves as the locals beach and local alternative would be a point of difference.

The tourists after all are here for a limited time. Residents are year round.

Interesting note in this article about the Trolley – they point to increased web traffic as a gauge that things are improving due to marketing efforts. The real gauge would be happy business owners with busy cash registers.

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