Image Image Image Image Image

“Branding tends to ‘git the cow’s attention.” ~ Cowboy Wisdom

Scroll to Top

To Top

ski mask

19

Feb
2013

In Branding
Inspiring

By Arengee

VW Beetle Convertible “Ski Mask” commercial brings the concept back to the car, and why you would want to buy one.

On 19, Feb 2013 | In Branding, Inspiring | By Arengee

Unlike the “Get in, get happy” commercial, which I just didn’t get, this spot brings the concept back around to the actual product benefit. We think the media buy also helps bring the spot to a more enlightened audience and helps minimize the bad press the concept might otherwise attract. Nice job.

All-New Volkswagen Beetle Convertible | Ski Mask

Tags | , ,