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“Branding tends to ‘git the cow’s attention.” ~ Cowboy Wisdom

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media buying

01

Jun
2015

In Cowboy Wisdom
Social Media

By Arengee

“The more we think we know the less we actually do” Why $25 billion in media money just went up for grabs.

On 01, Jun 2015 | In Cowboy Wisdom, Social Media | By Arengee

Read the article here: http://www.businessinsider.com

“I did a quick glance, and I want to read it more in depth later, but have a nagging suspicion that the more we think we know the less we actually do.

“This uber micro targeting we do has another impact too. It avoids communicating with heretofore unknown customers depriving ourselves from growing the brand.”

“Most good brands have as good people as the agency therefore the expertise gap is very narrow. I think the bottom line is with all the new technologies and social media, no one has been able to really break out and change the dynamics of the return on investment.”

Richard Gearhart
Arengee Media Guru

Photo credit: LendingMemo.com

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26

Jan
2013

In Branding
Social Media

By Arengee

Is my office bugged? Article on Behavioral Marketing could be a recorded conversation between my business partner and me.

On 26, Jan 2013 | In Branding, Social Media | By Arengee

My business partner and I have been discussing – lamenting – this same topic of so called behavioral marketing for the past several months, maybe even the past year.

Here’s a Social Media Insider article on behavior marketing

What I find really irritating are companies, like Dodge for instance, who know I bought a vehicle, what I bought, and where I bought it, yet still send me unrelated service emails (standard oil change when I own a diesel – big cost difference) as well as continuing to target me on the internet as if I am not already a customer.

I have yet to sit down with a Media Rep who can prove to me all this datamining is anything but an educated guess – the same educated guess we have been using when purchasing any media.

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