“The more we think we know the less we actually do” Why $25 billion in media money just went up for grabs.
Read the article here: http://www.businessinsider.com
“I did a quick glance, and I want to read it more in depth later, but have a nagging suspicion that the more we think we know the less we actually do.
“This uber micro targeting we do has another impact too. It avoids communicating with heretofore unknown customers depriving ourselves from growing the brand.”
“Most good brands have as good people as the agency therefore the expertise gap is very narrow. I think the bottom line is with all the new technologies and social media, no one has been able to really break out and change the dynamics of the return on investment.”
Arengee Media Guru
Photo credit: LendingMemo.com
Is my office bugged? Article on Behavioral Marketing could be a recorded conversation between my business partner and me.
My business partner and I have been discussing – lamenting – this same topic of so called behavioral marketing for the past several months, maybe even the past year.
What I find really irritating are companies, like Dodge for instance, who know I bought a vehicle, what I bought, and where I bought it, yet still send me unrelated service emails (standard oil change when I own a diesel – big cost difference) as well as continuing to target me on the internet as if I am not already a customer.
I have yet to sit down with a Media Rep who can prove to me all this datamining is anything but an educated guess – the same educated guess we have been using when purchasing any media.