“The more we think we know the less we actually do” Why $25 billion in media money just went up for grabs.
Read the article here: http://www.businessinsider.com
“I did a quick glance, and I want to read it more in depth later, but have a nagging suspicion that the more we think we know the less we actually do.
“This uber micro targeting we do has another impact too. It avoids communicating with heretofore unknown customers depriving ourselves from growing the brand.”
“Most good brands have as good people as the agency therefore the expertise gap is very narrow. I think the bottom line is with all the new technologies and social media, no one has been able to really break out and change the dynamics of the return on investment.”
Arengee Media Guru
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