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“Branding tends to ‘git the cow’s attention.” ~¬†Cowboy Wisdom

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In Branding
Cowboy Wisdom
Social Media

By Arengee

5 reasons Social Media and Internet Marketing should NOT be replacing or overtaking other media purchases

On 20, Jan 2014 | In Branding, Cowboy Wisdom, Social Media | By Arengee

  1. Human beings are NOT ONE DIMENSIONAL – they see marketing messages from many different mediums EVERY MINUTE
  2. Try as we might with survey’s and surveillance, humans CAN NOT recall exactly where they saw or heard a marketing message
  3. The data collected by every website and Social Media Network is only a HISTORY OF THE PAST
  4. The data CAN NOT predict the future since it cannot extrapolate consumer experience
  5. The data collected DOES NOT know where the consumer is in the buying cycle

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In Branding
Social Media

By Arengee

Is my office bugged? Article on Behavioral Marketing could be a recorded conversation between my business partner and me.

On 26, Jan 2013 | In Branding, Social Media | By Arengee

My business partner and I have been discussing – lamenting – this same topic of so called behavioral marketing for the past several months, maybe even the past year.

Here’s a Social Media Insider article on behavior marketing

What I find really irritating are companies, like Dodge for instance, who know I bought a vehicle, what I bought, and where I bought it, yet still send me unrelated service emails (standard oil change when I own a diesel – big cost difference) as well as continuing to target me on the internet as if I am not already a customer.

I have yet to sit down with a Media Rep who can prove to me all this datamining is anything but an educated guess – the same educated guess we have been using when purchasing any media.

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