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“Branding tends to ‘git the cow’s attention.” ~¬†Cowboy Wisdom

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critique

10

Oct
2013

In Branding
Social Media

By Arengee

Samsung 2-minute TV spot beautifully executed. But does it sell or differentiate the product?

On 10, Oct 2013 | In Branding, Social Media | By Arengee

Samsung’s agency, Leo Burnett Chicago, uses one of our favorite current songs and some high-dollar production for a cool TV spot. While we think it’s well done, execution wise, we wonder if it really does anything to sell the product. Maybe too stealth for it’s own good. See the spot here.

#Royals #Samsung #DesignYourLife

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