UTOPIAN TURTLETOP, just one of many names submitted in a series of letters at the request of Ford to help name one of the biggest flops in automotive history. This series of letters leaves us curious to know who else they contacted and who ultimately submitted the “winning” name.
The last letter seems to indicate the Marketing Manager feels the name Edsel is less than ideal – he asks for Miss Moore’s sympathy.
On 30, Dec 2013 | In Branding | By Arengee
From Adweek. Article by Tim Nudd
Arrogant, intolerant, sexist, disgusting, cheesy, tasteless, just plain stupid. Brand fails come in all kinds of off-putting shapes and sizes, though one thing remains constant—the guilty adrenaline rush of ad-enfreude that onlookers feel while watching brands implode for everyone to see.