There’s no better place to hear a tall tale than while sittin’ around a roarin’ campfire. But this one is so tall it wouldn’t be fair to keep it all to ourselves.
It’s about the highest mountain on Earth. Some say it’s Mount Everest at 29,035 feet. But the trophy goes to the volcano Mauna Loa. It measures over 56,000 feet from the sea floor to the top. All of which is to say that what elevates one brand over another is often what lies below the surface. The same goes for agencies and branding firms.
The question shouldn’t be “How big is your agency?” But “How big is your thinking?” “How deep is your experience?” And “Are the big names on the door working on my business?” So what separates Arengee from the herd? For starters, the names on the door are the people working on your account – every word, graphic, media buy, Vine and Tweet starts with us.
Our experience runs deep – 55 years combined experience helping clients from start ups to nationally recognized brands. Our strength lies in thinking about your business like it’s ours. Our goal? Just three words: to elevate brands.
Are you looking for a 50,000-foot perspective of your business? Or even a ground-level review on how small improvements can make a big difference? Just give us a call. We welcome the chance to take yours to new heights. Arengee.
On 13, Feb 2015 | In Branding | By Arengee
- Think of your brand as a person – from appearance to personality. Would you want to spend time with your brand?
- Remember, your brand is a promise – and it’s more than tangible products or services, it includes feelings.
- Help define perceptions – it’s your consumer’s perception that matters most.
- Live up to expectations – and that applies to every interaction, not just the tangible product or service.
- Dress appropriately – tangible elements such as your logo, social media posts, packaging, and so on, must work together to consistently communicate your promise, define perceptions, meet consumer expectations, and define your brand persona.
A great read for business owners and entrepreneurs.
A new analysis by the Design Management Institute, a Boston-based nonprofit focused on design management, puts numbers to what design junkies suspected all along: in the past 10 years, design-driven companies outperformed the Standard & Poor’s 500–a stock market index of 500 large publicly traded companies–by 228%. These companies included Apple, Coca-Cola, Ford, Herman Miller, IBM, Intuit, Newell Rubbermaid, Nike, Procter & Gamble, Starbucks, Starwood, Steelcase, Target, Walt Disney, and Whirlpool. All that money these companies put into smoother user experiences, beautiful branding, and innovative advertising apparently paid off.
Anyone else notice ad concept trends – spots from several different advertisers with the same theme. Same agency? Copycats? #Cadillac #Dell
On 15, Jan 2014 | In Branding | By Arengee
My youngest son noticed this the other night – both the 2014 Cadillac CTS TV commercial and the latest Dell TV commercial have a very similar concept – the origination of great products and/or companies.
I started thinking about this more and noticed a similar situation with Ford’s “And is better” campaign in 2013. Seemed several other advertisers had similar themed spots, such as AT&T’s More Is Better.
Is this a case of:
- Great minds thinking alike?
- Clients seeing an ad by another company and asking for a similar spot?
- Work done by the same agency for different clients?
- Just flat out stealing of concepts?
Not only is our friend Gio, President of The Language Group, smart because he knows we LOVE coffee, but the card his company sent reminded us of the business in which they specialize. It’s also nice to get a thank you for a job well done.
On 02, Jan 2013 | In Branding | By Arengee
And you avoid these mistakes by following the 4 Ps – Product, Price, Place and Promotion – of Marketing.