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Case Studies

The Kellogg Organization The Kellogg Organization The Kellogg Organization

By Arengee

On 28, Dec 2012 | In | By Arengee

The Kellogg Organization

How we helped turn a tiny ad into a timeless marketing campaign.

The name Kellogg usually brings to mind bowls of Frosted Flakes or Rice Krispies.

But while the Kellogg Organization shares the famous name, it’s the fundraising counsel of choice for over 450 of America’s top non-profit organizations. The firm’s unique combination of culture, enthusiasm and distinctive creative style have earned it a growing national and international reputation for excellence.

Originally, we were asked to work on a “tombstone ad” project – a template the firm could use to make announcements such as signing on a new client or adding new staff members.

After taking a closer look at how we might help brand their business more effectively, we developed a series of four ads and presented them along with the original template ad.

The ads reflected the Kellogg Organization’s understated elegance and simplicity. They were designed to educate potential clients about Kellogg’s expertise and help brand the company as thought leaders in the industry.

The Kellogg Organization has used this campaign for more than 20 years.

At Arengee, ready means always looking for new opportunities to help clients. It’s going beyond the assignment to find the right solution to enable clients to achieve their goals.

Hungry for smarter creative? Come and talk with us. We’ll bring the cereal.