Case Studies
Children’s Museum of Virginia
Objective:
Completely re-brand the Children’s Museum of Virginia and unveil the new branding concurrently with the museum’s reopening following a $14 million renovation.
Solution:
We created a new logo, website, multi-media campaign and collateral that appealed to both children and adults. The new typeface projects the image of a professionally run museum and the use of the museum’s mascot communicates fun to kids. The large images of children chosen worked well with the imagination theme.
Results:
More than 220,000 people visited the museum in the first full year – more than double the previous record.
Marketing ROI was 10:1