Children’s Museum of Virginia
Completely re-brand the Children’s Museum of Virginia and unveil the new branding concurrently with the museum’s reopening following a $14 million renovation.
We created a new logo, website, multi-media campaign and collateral that appealed to both children and adults. The new typeface projects the image of a professionally run museum and the use of the museum’s mascot communicates fun to kids. The large images of children chosen worked well with the imagination theme.
More than 220,000 people visited the museum in the first full year – more than double the previous record.
Marketing ROI was 10:1