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“Branding tends to ‘git the cow’s attention.” ~ Cowboy Wisdom

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In Branding

By Arengee

Old School Public Relations Practices And SEO Optimization. Glass half-full or half-empty?

On 14, Jan 2013 | In Branding | By Arengee

Because they’re a client, we receive daily Google Alert’s for “Portsmouth, VA”. This item in the list of results from this morning’s Alert made me wonder about the old-school media and PR practices:

Teen dies in Norfolk shooting – Local News – Portsmouth, VA | NBC

A teenage male died after suffering a gunshot wound in the Diggs Town neighborhood Saturday afternoon.…/ns/local_news-portsmouth_va/

While I understand this NBC Affiliate is located in Portsmouth (WAVY) and the report is released from this location, however, the inclusion of Portsmouth, VA in the link title is troubling for a City trying very hard to change perceptions. Too many people these days never get past the headline and/or link title.

On the positive side, as far as MSNBC is concerned, Portsmouth is basically being used as the name of our region instead of Hampton Roads.

Glass half-full or half-empty? Anyone else have any thoughts on this subject?


*In no way were we trying to exploit this tragedy. Our hearts go out to this family.