On 14, Jan 2013 | In Branding | By Arengee
Because they’re a client, we receive daily Google Alert’s for “Portsmouth, VA”. This item in the list of results from this morning’s Alert made me wonder about the old-school media and PR practices:
|Teen dies in Norfolk shooting – Local News – Portsmouth, VA | NBC …
A teenage male died after suffering a gunshot wound in the Diggs Town neighborhood Saturday afternoon.
While I understand this NBC Affiliate is located in Portsmouth (WAVY) and the report is released from this location, however, the inclusion of Portsmouth, VA in the link title is troubling for a City trying very hard to change perceptions. Too many people these days never get past the headline and/or link title.
On the positive side, as far as MSNBC is concerned, Portsmouth is basically being used as the name of our region instead of Hampton Roads.
Glass half-full or half-empty? Anyone else have any thoughts on this subject?
*In no way were we trying to exploit this tragedy. Our hearts go out to this family.