Depending on who you talk to there are 4 or 5 Ps of marketing – product, price, place, promotion + people.
Here’s an article on the 7 Ps of Social Media Success – perception, predominance, progression, proof, prevalence, prominence, power.
Pay special attention to the last line of copy describing the first P – Perception – Follow the Pareto Principle and make sure at least 80 percent of your social media content, conversations, and activities are useful and meaningful to your target audience while no more than 20 percent is self-promotional.
This is a hard one to explain to clients and even harder to get them to buy into and put into practice. But we know it works. We have proof.