Facebook Edgerank: It’s not how deep you fish (size of audience) it’s how you wiggle your worm.

When it comes to Facebook brand marketing and the Edgerank algorithm, it’s not how many “Likes” you have. It’s how you engage your audience. You need to post on a regular basis and TELL your audience what to do I.E. click like if you agree, visit our website for more details, share this with friends, etc. A good mix of text, photos, video’s and links is important.

Tip: Use the schedule post feature to save time – create a weeks worth of posts all at once.