When it comes to Facebook brand marketing and the Edgerank algorithm, it’s not how many “Likes” you have. It’s how you engage your audience. You need to post on a regular basis and TELL your audience what to do I.E. click like if you agree, visit our website for more details, share this with friends, etc. A good mix of text, photos, video’s and links is important.
Tip: Use the schedule post feature to save time – create a weeks worth of posts all at once.