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“Branding tends to ‘git the cow’s attention.” ~¬†Cowboy Wisdom

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By Arengee

Chevy Bow Tie Logo Turns 100 – 1969 version my favorite

On 22, Jul 2013 | In Branding, Social Media | By Arengee

1969 Chevy Bow Tie EmblemThere was a time you wouldn’t see another car brand in my driveway unless a friend was over visiting.

The emblem above fell off my 1969 Chevy Bel Air, a car I purchased from my wife’s great grandfather at the time. The thing had never seen a highway until I got a hold of it. The engine seals didn’t last long.

My last Chevy pickup was a 1989 Step-side 1500. Loved that truck. Put almost 200,000 miles on it before the block froze one winter. The manual transmission with a 305 gave me better gas mileage than most anything on the road today.

Sure wish GM would get out of the box they are in with truck design and take a look at Dodge. Chevy’s 2014 design is uninspiring, to say the least.

Happy Birthday Chevrolet. Maybe you can wish for some design inspiration when you blow out your cake candles.


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