So CBS ran a Twitter post as a full page ad in the New York Times and the media, advertising industry and bloggers (guilty) pick the story up and debate the issue of whether or not it was legal (according to Twitter’s rules, it was not) but neither Twitter nor CBS is unhappy with the buzz the ad in question has generated.
It’s free PR, after all.
And when or if the FTC comes down on CBS for violating the rules that will only get them more publicity for the stunt.
Reminds me of a line form a Shakespeare play:
“The lady doth protest too much, methinks.”
Here at Arengee we debate the value of these stunts all the time. My view is “there’s no bad PR”. Other’s in the office aren’t quite sure and do not like these stunts. But I can always argue the awareness these stunts allow the brand. Something they might not otherwise receive without it. The challenge is putting an ROI on the PR.
Wondering what brand will be next…