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“Branding tends to ‘git the cow’s attention.” ~ Cowboy Wisdom

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In Questions
Social Media

By Arengee

Arengee on the “Facebookization” of LinkedIn – Good or Bad?

On 19, Jan 2016 | In Questions, Social Media | By Arengee

Thanks for the question @MattHenryWine

When you say “Facebookization” we’re going to assume you mean the recent App update.

We have a few educated guesses why Linkedin looks and feels more like Facebook:

  1. Facebook is by far the most successful social media website with a market share of more than 45% – Linkedin ranks seventh (see chart below)
  2. Why reinvent the wheel? In business, if you see something that works, implementing it to the advantage of your company is done all the time.
  3. If your Linkedin looks and feels like Facebook, the familiarity could possibly cause one to use it more.

Is this good?

For Linkedin maybe. But also for people who use both. Maybe makes it easier to move back and forth between the two.

If you mean how the “Timeline” has become overcrowded with posts, we’d say bad. It’s becoming a time suck and posts are often irrelevant or purely promotional.

For the record, we’ll admit we’re not big users of Linkedin. We pop in from time to time, update some things and maybe skim the feed. But it’s not a go-to network, like Twitter.

Feel free to add further clarification of “Facebookization” below, or even add your two-cents worth.

Statistic US Market Share of Social Media websites

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In BBQ (the noun not the verb)

By Arengee

Vance Of Norfolk Writes, “What Is Your Opinion On BBQ Sauces?”

On 13, Jan 2016 | In BBQ (the noun not the verb), Questions | By Arengee

KCBS judging plate with bbq sauce

Hi Vance, and thanks for your question.

Richard Gearhart here.

Always good to talk BBQ with others. I’m pretty sure I’m going to have a different opinion from the “#maninthehat”.

Personally, I tend to agree with the good folks at Dizzy Pig who think there are some real good sauces available at local stores or online.

While I have made some darn good sauces, it seemed to me I was just replicating what already existed. So I leave the sauce making to others and I focus my time on the meat, rub, temperature and time.

I personally like Sweet Baby Ray’s and the new sauces available from the Big Green Egg. Generally though, I like to try sauces from all over and have a variety available for guests to try.

Hope this helps and remember low and slow always, except in racing.

~ Richard Gearhart

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In Branding

By Arengee

#questionfortheguyinthehat – Bob G. asks “I always get confused with the four P’s of marketing. Can you review for me?”

On 11, Jan 2016 | In Branding, Questions | By Arengee

Hi Bob. Thanks for your question. According to Marketing 101 there are 4 Ps in Marketing:
  • Product
  • Place
  • Price
  • Promotion
We always like to tell our clients there is a fifth one, too: People.

The 5 Ps of Marketing:

  1. Product: Are you offering a product that solves a real problem? Is it something your competitors offer where they have the advantage? Do you completely stand behind your product?
  2. Place: this is somewhat self explanatory as it refers to your physical & online location. Are they easy to get to? To remember? Is it organized for the customer?
  3. Price: another self explanatory item. How are you priced? Are you consistent with your pricing? If you are the low price place, you have to be low priced across the board. Guarantees and return policy easy for the customer to understand?
  4. Promotion: this is the advertising, public relations, social media part of your marketing program.
  5. People: a company’s staff is their conduit to the customer or user. Staff needs to be well trained & motivated in their interactions with the public. And don’t forget your social media program. Your Facebook, Twitter and other social media outlets are looked at as they are people. Be careful how they interact with your public.

Roundup Thought

When looking at your marketing Ps, one is not more important than another. They all have to be in perfect balance for you to succeed. Give yourself a marketing review and see how you stack up.