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“Branding tends to ‘git the cow’s attention.” ~ Cowboy Wisdom

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Inspiring

05

Jan
2015

In Branding
Inspiring
Social Media

By Arengee

Do what you love. Love what you do.

On 05, Jan 2015 | In Branding, Inspiring, Social Media | By Arengee

It’s Blue Monday – called this because many people took a lot of time off during the holidays and bemoaned on Facebook, etc. going back to work.

Back in 2006 the partners of Arengee took the huge risk of starting a new business at a very turbulent time in the economy. To say the first year was tough would be a understatement. However, we never looked back with regret. We do what we love. And, for the most part, love what we do. Every day.

Why not find a way to look forward to Monday? And Tuesday. And Wednesday, etc.

  • What do you love about your job?
  • Don’t like your job? What could you change so you would?
  • If you need a new job, why not start looking today?
  • Is there an opportunity to start your own business?

Here’s an article we found with some good tips and wisdom.

“Determine never to be idle. No person will have occasion to complain of the want of time who never loses any. It is wonderful how much may be done if we are always doing.”

~ Thomas Jefferson

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17

Feb
2014

In Branding
Inspiring

By Arengee

Study: Good Design Is Good For Business – @FastCoDesign

On 17, Feb 2014 | In Branding, Inspiring | By Arengee

A great read for business owners and entrepreneurs.

A new analysis by the Design Management Institute, a Boston-based nonprofit focused on design management, puts numbers to what design junkies suspected all along: in the past 10 years, design-driven companies outperformed the Standard & Poor’s 500–a stock market index of 500 large publicly traded companies–by 228%. These companies included Apple, Coca-Cola, Ford, Herman Miller, IBM, Intuit, Newell Rubbermaid, Nike, Procter & Gamble, Starbucks, Starwood, Steelcase, Target, Walt Disney, and Whirlpool. All that money these companies put into smoother user experiences, beautiful branding, and innovative advertising apparently paid off.

> Read the full article here

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09

Feb
2014

In Inspiring
Social Media

By Arengee

Please bring the Muppet Show back – Jimmy Fallon’s musical goodbye to Late Night

On 09, Feb 2014 | In Inspiring, Social Media | By Arengee

Jimmy Fallon Leaves ‘Late Night’ With Musical Assist From the Muppets. Watch it here.

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27

Jan
2014

In Branding
Inspiring

By Arengee

20

Jan
2014

In Branding
Inspiring
Social Media

By Arengee

The best explanation of “Native Advertising” on the web

On 20, Jan 2014 | In Branding, Inspiring, Social Media | By Arengee

I was pretty sure I knew what “Native Advertising” was but couldn’t find a great article with a clear definition, until this morning. Here’s said article: What is native advertising and why do you need it? by Christopher Ratcliff does an excellent job explaining the nuances of “Native Advertising” as well as the pros and cons.

There’s a follow-up article with some very good examples here. Thank you Christopher.

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17

Jan
2014

In Branding
Inspiring

By Arengee

30-something solutions to everyday tasks

On 17, Jan 2014 | In Branding, Inspiring | By Arengee

Every day we are creating solutions for our client’s challenges. Here’s a cool post showing 30-something solutions to do everyday tasks more efficiently.

Thanks to our copywriter extraordinaire colleague Mark McKenna for sharing.

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08

Jan
2014

In Branding
Inspiring
Social Media

By Arengee

Branding Failure: Alternative names for the Ford Edsel. Letters of Note

On 08, Jan 2014 | In Branding, Inspiring, Social Media | By Arengee

UTOPIAN TURTLETOP, just one of many names submitted in a series of letters at the request of Ford to help name one of the biggest flops in automotive history. This series of letters leaves us curious to know who else they contacted and who ultimately submitted the “winning” name.

The last letter seems to indicate the Marketing Manager feels the name Edsel is less than ideal – he asks for Miss Moore’s sympathy.

Enjoy the series of letters here

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07

Jan
2014

In Branding
Inspiring

By Arengee

Yes, Coffee Is Good For You. Here’s Why.

On 07, Jan 2014 | In Branding, Inspiring | By Arengee

From T. Rowe Price Connections, Written by C. J. Prince

Globally, somewhere between 400 and 500 billion cups of coffee are consumed each year, and, as a commodity, the bean ranks second only to petroleum in terms of dollars traded worldwide. And its future may be even brighter. Although coffee is currently enjoyed around the world as a beverage that delivers bold, rich flavors and a caffeine kick, new scientific research suggests that it may benefit our health and wellness as much as it pleases our palates.

> Read the full article

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