“We would highly recommend a very specific strategy to ensure Chic’s Beach and the entire Shore Drive corridor can prosper – concentrate on the locals..”
RE: Virginian-Pilot Article – “Trolleys from resort area could help Chic’s Beach lure tourists, group says”
There’s a reason tourists jam the beach between Rudee Inlet and 40th street and why the Trolley’s run this route only. It’s where the largest concentration of hotel and parking options. There are scant few accommodation options for out of town guests in the Chic’s Beach area.
If you add to the current route, a Trolley ride from the “Oceanfront” to Chic’s Beach could take about an hour or more, depending on the number of stops and where you catch a ride. On a hot day I’m pretty sure most would find this about as appealing as a sunburn in all the wrong places. Chic’s Beach is also not very pedestrian friendly. Heck, it’s barely bike and car friendly.
Sometimes clients forget to be honest with their customers or patrons, in this case the taxpayers of Virginia Beach. We would highly recommend a very specific strategy to ensure Chic’s Beach and the entire Shore Drive corridor can prosper – concentrate on the locals who, for the most part, stay clear of the Oceanfront between Memorial Day and Labor Day. Marketing themselves as the locals beach and local alternative would be a point of difference.
The tourists after all are here for a limited time. Residents are year round.
Interesting note in this article about the Trolley – they point to increased web traffic as a gauge that things are improving due to marketing efforts. The real gauge would be happy business owners with busy cash registers.
With a $13,000+ plus Vet bill on their hands, the last thing Diamonds in the Rough Equine Rescue (DITR) in Windsor wanted to do was incur excessive costs to promote their 4th Annual Haunted Barn and Hay Ride.
DITR President Sonja Reuter met with Arengee President Jeffrey Ringer and asked for his assistance. “What can we do for about $500”, she asked.
Arengee took on the marketing challenge and created some scary fun artwork used for palm cards, posters, and 4 ft. by 5 ft. banners. The palm cards were handed out in mid-September at the IOW Fair. Posters were placed by supportive business in Smithfield, Isle of Wight, and Windsor. Three large banners were posted at key intersections in the area.
Nearly 1,700 people came to be entertained and scared, and almost all stated on the entry survey they learned about the event via the banners.
The return on investment – 27 to 1
With Arengee, meager marketing budgets aren’t scary at all. DITR got the funds necessary to pay the vet bill along with a little more to scare and entertain their customers again next year. And Arengee will be helping again.
Note: DITR is a pro-bono client of Arengee.
Written by By Bill Faeth, Published October 15, 2013
Read more at http://www.business2community.com/email-marketing/6-must-make-changes-send-next-email-campaign-0640574#zgfrdtOYVMpvhPXu.99
If you follow only one piece of advice from this article, we recommend #3. Read it. Re-read it.
Ask one simple question – “Does the person you are sending the to really give a S*&t about your email or what you are selling?”
When you focus on the consumer rather than yourself you’re more likely to create a campaign they will take the time to read. And maybe share.
On 24, Jun 2013 | In Brainstorming | By Arengee
We’re always looking for new ways to work through brainstorming sessions, especially with clients. We hope to put this to the test soon.