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“Branding tends to ‘git the cow’s attention.” ~ Cowboy Wisdom

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Branding

08

Jan
2014

In Branding
Inspiring
Social Media

By Arengee

Branding Failure: Alternative names for the Ford Edsel. Letters of Note

On 08, Jan 2014 | In Branding, Inspiring, Social Media | By Arengee

UTOPIAN TURTLETOP, just one of many names submitted in a series of letters at the request of Ford to help name one of the biggest flops in automotive history. This series of letters leaves us curious to know who else they contacted and who ultimately submitted the “winning” name.

The last letter seems to indicate the Marketing Manager feels the name Edsel is less than ideal – he asks for Miss Moore’s sympathy.

Enjoy the series of letters here

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