Branding
Branding Failure: Alternative names for the Ford Edsel. Letters of Note
On 08, Jan 2014 | In Branding, Inspiring, Social Media | By Arengee
UTOPIAN TURTLETOP, just one of many names submitted in a series of letters at the request of Ford to help name one of the biggest flops in automotive history. This series of letters leaves us curious to know who else they contacted and who ultimately submitted the “winning” name.
The last letter seems to indicate the Marketing Manager feels the name Edsel is less than ideal – he asks for Miss Moore’s sympathy.