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“Branding tends to ‘git the cow’s attention.” ~ Cowboy Wisdom

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Brainstorming

31

Oct
2013

In Brainstorming
Branding

By Arengee

Arengee Ain’t Afraid Of No Ghosts – Or Meager Marketing Budgets.

On 31, Oct 2013 | In Brainstorming, Branding | By Arengee

With a $13,000+ plus Vet bill on their hands, the last thing Diamonds in the Rough Equine Rescue (DITR) in Windsor wanted to do was incur excessive costs to promote their 4th Annual Haunted Barn and Hay Ride.

DITR President Sonja Reuter met with Arengee President Jeffrey Ringer and asked for his assistance. “What can we do for about $500”, she asked.

Arengee took on the marketing challenge and created some scary fun artwork used for palm cards, posters, and 4 ft. by 5 ft. banners. The palm cards were handed out in mid-September at the IOW Fair. Posters were placed by supportive business in Smithfield, Isle of Wight, and Windsor. Three large banners were posted at key intersections in the area.

Nearly 1,700 people came to be entertained and scared, and almost all stated on the entry survey they learned about the event via the banners.

The return on investment – 27 to 1

With Arengee, meager marketing budgets aren’t scary at all. DITR got the funds necessary to pay the vet bill along with a little more to scare and entertain their customers again next year. And Arengee will be helping again.

Note: DITR is a pro-bono client of Arengee.