Anyone else notice ad concept trends – spots from several different advertisers with the same theme. Same agency? Copycats? #Cadillac #Dell
On 15, Jan 2014 | In Branding | By Arengee
My youngest son noticed this the other night – both the 2014 Cadillac CTS TV commercial and the latest Dell TV commercial have a very similar concept – the origination of great products and/or companies.
I started thinking about this more and noticed a similar situation with Ford’s “And is better” campaign in 2013. Seemed several other advertisers had similar themed spots, such as AT&T’s More Is Better.
Is this a case of:
- Great minds thinking alike?
- Clients seeing an ad by another company and asking for a similar spot?
- Work done by the same agency for different clients?
- Just flat out stealing of concepts?