On 30, Dec 2013 | In Branding | By Arengee
From Adweek. Article by Tim Nudd
Arrogant, intolerant, sexist, disgusting, cheesy, tasteless, just plain stupid. Brand fails come in all kinds of off-putting shapes and sizes, though one thing remains constant—the guilty adrenaline rush of ad-enfreude that onlookers feel while watching brands implode for everyone to see.