Written by By Bill Faeth, Published October 15, 2013
Read more at http://www.business2community.com/email-marketing/6-must-make-changes-send-next-email-campaign-0640574#zgfrdtOYVMpvhPXu.99
If you follow only one piece of advice from this article, we recommend #3. Read it. Re-read it.
Ask one simple question – “Does the person you are sending the to really give a S*&t about your email or what you are selling?”
When you focus on the consumer rather than yourself you’re more likely to create a campaign they will take the time to read. And maybe share.